Media Analytics Global (MAG) is a tech-based consultancy offering clients an analytics solution to the verification and compliance issues facing the media industry today. We provide these solutions across all platforms (TV, radio, OOH, and digital) and throughout sub-Saharan Africa.

MAG has recently partnered with Fou Analytics to deliver digital analytics in sub-Saharan Africa. Fou Analytics is a decade-old analytics platform for digital media, just like Google Analytics is for websites. Most advertisers have paid fraud detection vendors to keep their ads away from fake sites and bots. But bots have outsmarted that legacy tech, and ad fraud remains rampant. Beyond just ad fraud, advertisers need better analytics to monitor and manage their digital campaigns. Advertisers are upgrading their tools to Fou Analytics so they can see better and do better.

MAG helps clients audit their digital marketing campaigns. We show them risks and opportunities for improvement. And we train them on using Fou Analytics. Just like many have learned how to use Google Analytics on their sites, advertisers are becoming self-sufficient in using Fou Analytics to analyse the effectiveness of their digital media.

Over the last 20 years, MAG has built up the most experienced TV, radio, and OOH analytics and verification operation. We have a 20-year track record of excellence and accuracy spanning 25 African countries and working with most of the world’s leading brands.

Our motto, Trust but Verify, and a decade-old collaboration with all the main stakeholders in Africa have made us the leaders in our field. Our mission in the short term is to adopt a more collaborative approach to verification, thereby achieving better business outcomes for our clients.